How social media can be used by social enterprises

Are you a social entrepreneur? Like many other businesspeople, you can use social media to make contacts, sustain relationships, identify needs and discover new resources or innovations. However, for a social enterprise, social media can be the essential tool that builds the ties between you and your community.

Broadly speaking, social enterprises are organizations operated to create a social, environmental or cultural good through a business model that generates income by selling a product or service in the marketplace. Using social media might help you achieve these goals more effectively.

What are some potential social media goals?

A social media policy can help guide your organization's interaction over the channels best-suited to your goals. Remember, different audiences may require a variety of approaches. You will also have to decide how often to post and whether you need a dedicated manager or software to track your activity.

Furthering your cause

With social media engagement there are several principles that you, as a social entrepreneur, should keep in mind:

You can explore these issues through our earlier posts Dos and Don'ts for social media and Social media: Is your business part of the conversation?,as well as in our section on the Pros and cons of social media.


Posted by Michael on December 7, 2013
I would say that I agree with this article. Social media is such a big help.

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