Marketing your business without solely relying on social media

In a decade dominated by the Internet, marketing your business using a variety of social media platforms, such as Facebook and Twitter, may seem like the most convenient and inexpensive way to expand your customer base. However, implementing a marketing strategy that relies solely on social media may impede your ability to make strong personal connections with your customers.

Here are some strategies you can use to market your products or services without solely relying on social media:

Hire a brand ambassador. This individual can help you:

Brand ambassadors don't have to be recruited. You can train your existing employees to become brand advocates and spread word about your business in their communities.

Tradeshows or product demonstrations

Incentive sharing

If you decide that social media is the best way to market your business, try using Instagram, Snapchat, and Vine. These platforms use visuals to create a more direct relationship with your customers and will also give your customers the opportunity to get involved and share their own experiences using your product.

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