Three tips for a successful business blog

If you're looking for an inexpensive and effective way to promote your business, you may want to consider the benefits of blogging.

What can blogging do for your business?

How can you create a successful blog? The following three tips can get you started.

Create a purpose for your blog and stick to it.

Even if your ultimate goal is to increase sales, you'll want to look at your purpose from a customer's point of view — what are they getting out of reading your blog? You could use your blog to:

For example, the purpose of a health food store's blog could be to share healthy living tips and introduce readers to new products. A bookstore might want to take a different approach — posting interviews with local authors and reviewing new books could be a good way to get customers excited about new titles hitting the shelves.

Update your blog on a regular basis.

Having fresh content is one of the key elements of a successful blog. These tips can help you make sure that you always have something new to offer visitors to your blog:

Create a plan to generate blog traffic.

To encourage customers to visit your blog regularly, you may want to:

For more tips on engaging your customers online, check out our blog Social media: Is your business part of the conversation? and our page on online marketing.


Posted by Paul on November 28, 2012
Although there are a host of blogging tips for any SMB owner, this blog touches on three of the key tips – or so I believe. My favourite point, and this is something I try to stretch to all avenues of my work and my company’s work, is creating purpose. If there is no purpose, no goal, no benchmark or anything of that nature, how do we know that we’re doing well? We don’t. I’ve recently started blogging [...] and I must say I’m hooked! Something I always try to remember, as this article notes - what is the reader getting out of this blog? Thus all blogs should aim to educate, provide insight and drive thought leadership. Like any business endeavour, we want to create something that has an impact and is ultimately successful. Starting a blog with the goal of being successful is no different.

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