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Commercialization

You've developed a great product or service. How are you going to get the word out and generate sales?

Getting your new ideas to market is one of the most difficult steps in the innovation process. This is especially so if you're introducing a completely new idea or concept. Many innovations never make it beyond the research and development stage for a number of reasons ranging from lack of production capacity to the inability to create a demand for the product and everything in between.

You'll need to determine to whom, when, where and how you will introduce the new product or service to the market. Put the odds in your favour and be sure to make use of all available networks and resources.

• Marketing and Sales
  
  http://www.canadabusiness.ca/eng/89/
  How well you market your business and interact with your customers can vastly influence your success.
• Canadian Innovation Commercialization Program
  
  http://www.canadabusiness.ca/eng/summary/5264/
  Applies to: All of Canada
  Access opportunities to sell your innovative products and services to federal government departments.
• Canadian Innovation Centre
  
  http://www.innovationcentre.ca/services
  You can get research, training and consulting services to help you turn your idea into a product or service that is ready to be put on the market.
• Going Global Innovation
  
  http://www.canadabusiness.ca/eng/summary/944/
  Applies to: All of Canada
  Funding to help you find foreign partners for research and development collaboration.
• Canadian Trade Commissioner Service
  
  http://www.canadabusiness.ca/eng/summary/1504/
  Applies to: All of Canada
  Get help selling your products or services to foreign markets.
• Commercialization Program
  
  http://www.canadabusiness.ca/eng/summary/3290/
  Applies to: Newfoundland and Labrador
  Get financing for commercialization of innovative, market-ready products and services, including support for technology transfer activities.
• New Environmental Technology Evaluation Program: A guide for applicants
  
  http://www.canadabusiness.ca/eng/summary/2368/
  Applies to: Ontario
  You could get help developing and marketing your environmental technology with results from this assessment program.
• AgriTECH Park Inc. Business Incubator
  
  http://www.canadabusiness.ca/eng/summary/3653/
  Applies to: Nova Scotia
  Use this business incubator to grow and develop your innovative bio-economy products, services and technologies.
• Innovacorp High Performance Incubation
  
  http://www.canadabusiness.ca/eng/summary/3651/
  Applies to: Nova Scotia
  Develop your innovative idea and grow your emerging technology business with incubation and mentoring.
• Alberta Product Commercialization Centres
  
  http://www.advancededandtech.alberta.ca/technology/support/centres.aspx
  If you are developing a new product, turn to a product commercialization centre to receive the technical equipment, lab, test facilities and services you need to bring your idea to market faster.
• The Health Technology Exchange
  
  https://www.htx.ca/default.aspx
  Find financial support and resources for your Ontario-based company to develop, produce, and commercialize innovative medical and assistive technologies.
• Agrivalue Processing Business Incubator
  
  http://www1.agric.gov.ab.ca/general/progserv.nsf/all/pgmsrv327
  Looking for a place to start your new food business in Alberta? The APBI is a multi-tenant facility providing you with infrastructure and services.
• The Research Park
  
  http://www.researchpark.ca
  Get help developing and commercializing your innovative product or service through partnerships with the University of Western Ontario's Research Park.