Conducting market research
Learn more about market research, how it can improve your business decisions and how to conduct a market research campaign.
-
Guide to Market Research and Analysis
http://www.canadabusiness.ca/eng/guide/2428/Discover how market research can help your business succeed and learn how to conduct a variety of market research activities. -
Designing a Questionnaire
http://www.canadabusiness.ca/eng/guide/2780/Get advice on how to design a survey questionnaire in order to gather market research data. -
Online Survey Design Guide
http://lap.umd.edu/survey_design/guidelines.htmlGet tips and guidelines on the design and implementation of web-based surveys. -
Types of Survey Questions
http://www.canadabusiness.ca/eng/guide/3132/Examine different kinds of closed and open-ended questions that can be used in surveys. -
Market Research Approaches
http://www.canadabusiness.ca/eng/guide/2126/Find information on commonly used research approaches that can support your market research efforts. -
Steps to International Market Research
http://www.canadabusiness.ca/eng/guide/2120/Learn some of the basic steps to follow when researching foreign markets.
