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Marketing basics

Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.

  • What is marketing?
    Marketing is about determining the value of your product or service and communicating that information to customers. Check out our guide to learn more about marketing.
  • Developing a Marketing Plan
    Your marketing plan is an essential part of your overall business plan. Find out what to include in your plan and how to develop each section.
  • Online Marketing
    Marketing techniques and tools like social networking, emailing and blogging often involve low or no direct costs.
  • Marketing during a recession
    Should you continue to promote your business during a recession? In most cases, it is wise to carry on with your marketing plan.
  • Low-Cost Marketing Know-How
    Advertising does not have to cost a fortune! Consider these inexpensive, and sometimes free, ways to promote your product, service or business.
  • How branding really works: the important differences between successful and unsuccessful brands
    Use these four branding principles to help you convince customers that your product or service meets their basic needs.
  • Marketing FAQs
    Find clear answers to your questions about marketing techniques and approaches, including direct mail, e-marketing, online retail, customer loyalty and data mining.
  • Canadian Manufacturing’s Search for Competitive Differentiation
    Want to get an edge over your competitors? Find out what other Canadian manufacturers are doing to become more competitive and effective.

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