Marketing basics

Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.

• What is marketing?
  
  http://www.canadabusiness.ca/eng/guide/1467/
  Marketing is about determining the value of your product or service and communicating that information to customers. Check out our guide to learn more about marketing.
• Developing a Marketing Plan
  
  http://www.canadabusiness.ca/eng/guide/2533/
  Your marketing plan is an essential part of your overall business plan. Find out what to include in your plan and how to develop each section.
• Online Marketing
  
  http://www.canadabusiness.ca/eng/guide/4516/
  Marketing techniques and tools like social networking, emailing and blogging often involve low or no direct costs.
• Marketing during a recession
  
  http://www.canadabusiness.ca/eng/guide/1627/
  Should you continue to promote your business during a recession? In most cases, it is wise to carry on with your marketing plan.
• Low-Cost Marketing Know-How
  
  http://www.bdc.ca/en/advice_centre/articles/Pages/marketing_low_cost.aspx
  Advertising does not have to cost a fortune! Consider these inexpensive, and sometimes free, ways to promote your product, service or business.
• How branding really works: the important differences between successful and unsuccessful brands
  
  http://www.the-cma.org/?WCE=C=47|K=228884
  Use these four branding principles to help you convince customers that your product or service meets their basic needs.
• Marketing FAQs
  
  http://www.the-cma.org/?WCE=C=47|K=225539
  Find clear answers to your questions about marketing techniques and approaches, including direct mail, e-marketing, online retail, customer loyalty and data mining.
• Canadian Manufacturing’s Search for Competitive Differentiation
  
  http://www.iveybusinessjournal.com/article.asp?intArticle_ID=781
  Want to get an edge over your competitors? Find out what other Canadian manufacturers are doing to become more competitive and effective.