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Promoting and advertising your business

Learn how to use advertising and other promotional techniques effectively.

  • Marketing during a recession
    Should you continue to promote your business during a recession? Of course. Find out why and how.
  • Public relations and media relations for small business
    Learn how to spread the word about your company.
  • Make your Advertising Work for You
    Choose the type of advertising that matches your marketing budget and follow some of BDC’s best practices for advertising.
  • Developing a Company Brochure
    Handing out promotional material is an important marketing activity, even in an online world. Follow these steps to create a winning brochure.
  • Trade Show Marketing Articles
    Get the best return on investment from any trade show you attend with these practical articles on different aspects of trade show marketing.
  • Trade Show Marketing
    Trade shows can be worthwhile, if you pick the right ones, set goals, train your show team, invite clients and follow up.
  • Open Door Program
    Applies to: Nova Scotia
    Your tourism business can market its products to front line tourism staff to help them promote and sell your products or services to visitors.
  • Canada Brand International (for the Food and Agriculture Sector)
    Applies to: All of Canada
    You can increase the value of your brand internationally by adding the Canada brand image to your goods.
  • Register on Canadian Company Capabilities
    Increase your business’ visibility by registering on this free promotional database of over 60,000 Canadian companies. This database is used by domestic and foreign buyers.
  • Key Research Facts About Direct Mail Marketing
    See which direct marketing methods Canadians prefer and which ones produce the best results.
  • What your business can do: greening your mail
    Adopting eco-friendly initiatives has become a respected – and expected – business practice. Find out how to green your mail and direct mail marketing activities.
  • Internet Marketing Awareness Program
    After attending this session, you'll be ready to blog, increase website traffic, measure your online ads performance, and much more.
  • Nova Scotia Business Development Program
    Applies to: Nova Scotia
    Access funds to start or expand your business.
  • Canada Select Nova Scotia
    Find out more about this industry-led organization that provides consistent customer-based ratings for your accommodation business.
  • Music Nova Scotia
    The goal of this non-profit organization is to foster, develop and promote the Nova Scotia music industry through education, resources and advocacy.

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