Promoting and advertising your business

Learn how to use advertising and other promotional techniques effectively.

• Marketing during a recession
  Should you continue to promote your business during a recession? Of course. Find out why and how.
• Public relations and media relations for small business
  Learn how to spread the word about your company.
• Make your Advertising Work for You
  
  http://www.bdc.ca/en/my_project/Projects/articles/marketing_advertising.htm?context={29D8FAF6-E7F9-4DD7-B272-557EA2C5A81A}
  Choose the type of advertising that matches your marketing budget and follow some of BDC’s best practices for advertising.
• Developing a Company Brochure
  Handing out promotional material is an important marketing activity, even in an online world. Follow these steps to create a winning brochure.
• Trade Show Marketing Articles
  
  http://sbinfocanada.about.com/od/tradeshows/Trade_Show_Marketing.htm
  Get the best return on investment from any trade show you attend with these practical articles on different aspects of trade show marketing.
• Trade Show Marketing
  Trade shows can be worthwhile, if you pick the right ones, set goals, train your show team, invite clients and follow up.
• Open Door Program
  
  http://www.canadabusiness.ca/eng/summary/3638/
  Applies to: Nova Scotia
  Your tourism business can market its products to front line tourism staff to help them promote and sell your products or services to visitors.
• Canada Brand International (for the Food and Agriculture Sector)
  
  http://www.canadabusiness.ca/eng/summary/1592/
  Applies to: All of Canada
  You can increase the value of your brand internationally by adding the Canada brand image to your goods.
• Register on Canadian Company Capabilities
  
  http://strategis.ic.gc.ca/eic/site/ccc-rec.nsf/eng/00008.html
  Increase your business’ visibility by registering on this free promotional database of over 60,000 Canadian companies. This database is used by domestic and foreign buyers.
• Key Research Facts About Direct Mail Marketing
  
  http://canadapost.ca/cpo/mc/business/productsservices/marketing/keyresearchfacts.jsf
  See which direct marketing methods Canadians prefer and which ones produce the best results.
• What your business can do: greening your mail
  
  http://canadapost.ca/cpo/mc/aboutus/green/business/target.jsf
  Adopting eco-friendly initiatives has become a respected – and expected – business practice. Find out how to green your mail and direct mail marketing activities.
• Internet Marketing Awareness Program
  
  http://www.ebusinessmarketing.ca/
  After attending this session, you'll be ready to blog, increase website traffic, measure your online ads performance, and much more.
• Nova Scotia Business Development Program
  
  http://www.canadabusiness.ca/eng/summary/2076/
  Applies to: Nova Scotia
  Access funds to start or expand your business.
• Canada Select Nova Scotia
  
  http://www.canadaselect.com/NovaScotia/CanadaSelectNovaScotia.cfm
  Find out more about this industry-led organization that provides consistent customer-based ratings for your accommodation business.
• Music Nova Scotia
  
  http://www.musicnovascotia.ca/Home/
  The goal of this non-profit organization is to foster, develop and promote the Nova Scotia music industry through education, resources and advocacy.