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Promoting and advertising your business

Learn how to use advertising and other promotional techniques effectively.

Advertising resources

  • Make your advertising work for you
    Choose the type of advertising that matches your marketing budget and follow some of BDC's best practices for advertising.
  • Developing a company brochure
    Handing out promotional material is an important marketing activity, even in an online world. Follow these steps to create a winning brochure.
  • Canada Brand International (for the Food and Agriculture Sector)
    Applies to: All of Canada
    You can increase the value of your brand internationally by adding the Canada brand image to your goods.
  • Key research facts about direct mail marketing
    See which direct marketing methods Canadians prefer and which ones produce the best results.
  • What your business can do: Greening your mail
    Adopting eco-friendly initiatives has become a respected - and expected - business practice. Find out how to green your mail and direct mail marketing activities.
  • Nova Scotia Business Development Program
    Applies to: Nova Scotia
    Access funds to start or expand your business.

Promotion resources

  • Public relations and media relations
    Learn how to spread the word about your company.
  • Online Marketing
    Marketing techniques and tools like social networking, emailing and blogging often involve low or no direct costs.
  • Trade show marketing
    Trade shows can be worthwhile, if you pick the right ones, set goals, train your show team, invite clients and follow up.
  • Open Door Program
    Applies to: Nova Scotia
    Your tourism business can market its products to front line tourism staff to help them promote and sell your products or services to visitors.
  • Register on Canadian Company Capabilities
    Increase your business' visibility by registering on this free promotional database of over 60,000 Canadian companies. This database is used by domestic and foreign buyers.
  • Music Nova Scotia
    If you're in the music business in Nova Scotia, you may want to take advantage of the many benefits Music Nova Scotia offers its members.
  • Translation Assistance Program
    Applies to: New Brunswick, Prince Edward Island, Nova Scotia, Newfoundland and Labrador
    You could access up to $2,500 to translate your promotional material into one of Canada's two official languages.

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