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Sales and customer relationship management

Resources to help you increase your sales and manage relationships with your customers and the public.

  • Public relations and media relations for small business
    Learn how to spread the word about your company.
  • Effective Sales Techniques
    Want to increase your sales? Follow these seven key tips on how to keep your customers, close the sale and increase your profits.
  • Boosting your sales skills
    Sales experts answer questions from business people like you about making winning sales pitches, understanding how sales and service are intertwined, and more.
  • Building an Invincible Sales Team
    Salespeople are the frontline of your business. This article will help you recruit and develop top-notch staff to give your business a competitive edge.
  • Merchandazzling: Tips for Great Merchandising
    Want to increase sales in your store? Learn how to lay out your store and make your customers feel welcome and comfortable.
  • Creating a Positive Customer Experience
    Do you think your store’s shopping environment and policies make a difference? They sure do! Find out how to stand out.
  • Customer Experience: The Consumer’s Point of View
    The first step to offering good service is to listen to your clients. Consider these tips to build a strong business image and improve your customer service.
  • How May I Help You? An e-Learning Module on Serving Customers with Disabilities
    Customers with a disability spend around $25 billion every year in Canada. Learn how to tap into that market by providing excellent customer service to people with a disability.

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