Sales and customer relationship management

Resources to help you increase your sales and manage relationships with your customers and the public.

• Public relations and media relations for small business
  Learn how to spread the word about your company.
• Effective Sales Techniques
  
  http://www.bdc.ca/en/my_project/Projects/articles/bdc_perspectives_sales.htm
  Want to increase your sales? Follow these seven key tips on how to keep your customers, close the sale and increase your profits.
• Boosting your sales skills
  
  http://www.theglobeandmail.com/servlet/story/RTGAM.20080512.wsb-salesonlinediscussion0512/BNStory/incubator/home
  Sales experts answer questions from business people like you about making winning sales pitches, understanding how sales and service are intertwined, and more.
• Building an Invincible Sales Team
  
  http://www.bdc.ca/en/my_project/Projects/articles/marketing_sales.htm
  Salespeople are the frontline of your business. This article will help you recruit and develop top-notch staff to give your business a competitive edge.
• Merchandazzling: Tips for Great Merchandising
  
  http://www.retailcouncil.org/news/resourcelibrary/retailersguide/v2_i2/
  Want to increase sales in your store? Learn how to lay out your store and make your customers feel welcome and comfortable.
• Creating a Positive Customer Experience
  
  http://www.retailcouncil.org/news/resourcelibrary/retailersguide/v3_i4/
  Do you think your store’s shopping environment and policies make a difference? They sure do! Find out how to stand out.
• Customer Experience: The Consumer’s Point of View
  
  http://www.the-cma.org/?WCE=C=47%7CK=228895
  The first step to offering good service is to listen to your clients. Consider these tips to build a strong business image and improve your customer service.
• How May I Help You? An e-Learning Module on Serving Customers with Disabilities
  
  http://www.redwoodelearning.com/rcc/final_demo_package/index.html
  Customers with a disability spend around $25 billion every year in Canada. Learn how to tap into that market by providing excellent customer service to people with a disability.