Sales and customer relationship management

Looking to increase your sales and manage relationships with your customers and the public? Learn how with these useful resources.

• BDC Perspective: Effective sales techniques
  
  http://www.bdc.ca/en/advice_centre/articles/Pages/bdc_perspectives_sales.aspx
  Want to increase your sales? Follow these seven key tips on how to keep your customers, close the sale and increase your profits.
• Boosting your sales skills
  
  http://www.theglobeandmail.com/servlet/story/RTGAM.20080512.wsb-salesonlinediscussion0512/BNStory/incubator/home
  Sales experts answer questions from business people like you about making winning sales pitches, understanding how sales and service are intertwined, and more.
• Public relations and media relations
  
  http://www.canadabusiness.ca/eng/guide/1212/
  Learn how to spread the word about your company.
• Negotiations
  
  http://www.canadabusiness.ca/eng/guide/4653/
  Negotiating is an inevitable part of doing business. You negotiate with suppliers, distributors and customers. Good negotiations can lead to prosperity, while bad negotiations can damage your business profitability. Learn more about this important skill and activity.
• E-business
  
  http://www.canadabusiness.ca/eng/145/148/
  E-business is about using Internet technologies to provide superior customer service, streamline business processes, increase sales, and reduce costs.
• Customer Relation Management
  
  http://www.ic.gc.ca/eic/site/dir-ect.nsf/eng/h_uw00253.html
  How can you best manage the way you interact with your customers? A customer relation management system can help you do so in an effective manner.
• Customer Experience: The Consumer’s Point of View
  
  http://www.the-cma.org/?WCE=C=47%7CK=228895
  The first step to offering good service is to listen to your clients. Consider these tips to build a strong business image and improve your customer service.
• How May I Help You? An e-Learning Module on Serving Customers with Disabilities
  
  http://www.redwoodelearning.com/rcc/final_demo_package/index.html
  Customers with a disability spend around $25 billion every year in Canada. Learn how to tap into that market by providing excellent customer service to people with a disability.