According to various polls, consumer confidence is on the rise. Harris/Decima found that 49% of Canadians now believe it is a good time to make a major purchase. However, Equifax Canada has also reported a 19% rise in the delinquency rate on credit payments and the Ontario Association of Credit Counselling Services has seen a 25% jump in clients. So, while some consumers may be rushing out to make big purchases, others may need to focus on paying down their debt.

What will this mean for your business?

To learn more about consumer purchasing habits during a recession and to find out how you can increase your sales, check out these tips for marketing during a recession.