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Shift your marketing tactics for today's economy

July 21, 2009 • Economy, Marketing

According to various polls, consumer confidence is on the rise. Harris/Decima found that 49% of Canadians now believe it is a good time to make a major purchase. However, Equifax Canada has also reported a 19% rise in the delinquency rate on credit payments and the Ontario Association of Credit Counselling Services has seen a 25% jump in clients. So, while some consumers may be rushing out to make big purchases, others may need to focus on paying down their debt.

What will this mean for your business?

To learn more about consumer purchasing habits during a recession and to find out how you can increase your sales, check out these tips for marketing during a recession.

Comments

My observation is that that the recession graph already touches the lowest side. My conclusion is that both conditions were abnormal and now the graph moving up towards stability. This means that this may be the right time for big purchases and the marketing fox should be aggressive in their campaign. Let us help our country to be number one coming out of this recession.

By Nasir on October 23, 2009

How can I find out who the business owners are on paper for a certain business?

By me on February 2, 2012

If a business is federally incorporated in Canada, you can find the Director’s name and other information by searching the Corporations Canada database.

If a business is incorporated at the provincial or territorial level, you may be able to find the names of owners or directors through the regional Corporate Registrar.

We hope this helps you with your search, for more information on starting a business in Canada, contact the Canada Business service centre in your province or territory or call toll free 1-888-576-4444 (TTY 1-800-457-8466).

By Canada Business on February 3, 2012


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