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Shift your marketing tactics for today’s economy
July 21st, 2009 • Canadian economy, Promoting and advertising your business
According to various polls, consumer confidence is on the rise. Harris/Decima found that 49% of Canadians now believe it is a good time to make a major purchase. However, Equifax Canada has also reported a 19% rise in the delinquency rate on credit payments and the Ontario Association of Credit Counselling Services has seen a 25% jump in clients. So, while some consumers may be rushing out to make big purchases, others may need to focus on paying down their debt.
What will this mean for your business?
To learn more about consumer purchasing habits during a recession and to find out how you can increase your sales, check out these tips for marketing during a recession.
My observation is that that the recession graph already touches the lowest side. My conclusion is that both conditions were abnormal and now the graph moving up towards stability. This means that this may be the right time for big purchases and the marketing fox should be aggressive in their campaign. Let us help our country to be number one coming out of this recession.
By Nasir on October 23rd, 2009
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