Build your business' online credibility
In today's digitized society, building a solid and credible online presence for your business can set you apart from your competition and help you attract new customers. To help increase your business' online credibility, you might want to consider:
Having a professional website - A site that is poorly done or difficult to navigate may come across as unprofessional and may turn visitors away. If you don't have the ability to properly develop a website in-house, hiring a professional can help. Either way, a solid website is an investment that can pay off in the long run.
Developing a distinct profile for you and your business - Websites can often be impersonal, not letting the visitor know who is behind the business. Creating a friendly and open about us page with pictures of you and your employees, or employee profiles, is a simple and effective way of adding personality to your website while making a connection with your potential customers.
Using social media - Social media tools are relatively inexpensive and can be effective methods of reaching out to your customers and marketing your business. They allow you to create word-of-mouth buzz about your products and services, to inform your customers about updates and sales, and give them the chance to communicate with directly with you and your business.
Showcasing your business expertise - A good way to establish online credibility is to show potential customers that you and your employees know your business. For example, if you are running a sports store, you can blog about what to look for when purchasing a particular piece of equipment. If you own a landscaping company, you might want to provide videos of jobs you are working on. Be creative; your business skills and knowledge may help you develop another advantage over your competition in the eyes of your customers.
Update your website often - Updating or making changes to your website shows that your business is active. These updates can include things like posting company news or articles, linking social media accounts to your website, or adding new video content.
To learn more about building your online visibility, visit our section Enhancing your online presence.
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