Is there a market for your business idea?
In an interesting article entitled Should Your Idea Pass Go? in Entrepreneur magazine, Tamara Monosoff states that:
"most inventions, and most new business ideas for that matter, should not "pass go"--not because the ideas are not creative, clever or innovative, but because there is no market to support them."
The article asks whether entrepreneurs are really open to changing their minds and gives tips for anyone who has a new invention or business.
The following sections of our site will help you do that research for your new invention or business: