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Market research methods

You can find out more about the customers you are trying to reach if you use market research effectively. You have a choice of different methods, depending on what your product or service is and how much time and money you are able to spend. Here is a list of the most popular approaches, with information on when and how to use each most effectively.

• Surveys
  
  http://www.canadabusiness.ca/eng/guide/2140/
  Find information on a commonly used research method: surveys.
• Focus groups
  
  http://www.canadabusiness.ca/eng/guide/2879/
  Find information on a commonly used research method: focus groups.
• Personal interviews
  
  http://www.canadabusiness.ca/eng/guide/2141/
  Find information on a commonly used research method: personal interviews.
• Task analysis
  
  http://www.canadabusiness.ca/eng/guide/2143/
  Find information on a commonly used research method: task analysis.
• Usability testing
  
  http://www.canadabusiness.ca/eng/guide/2142/
  Find information on a commonly used research method: usability testing.