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Export marketing strategies

Planning your marketing strategy will go a long way in helping you reach clients in international markets. Because of factors like cultural and language differences, you may need to make adjustments to your current marketing approach.

Learn more about international marketing in Chapter 5 of the Step-by-Step Guide to Exporting.

• Step-by-Step Guide to Exporting
  
  http://www.tradecommissioner.gc.ca/eng/guide-exporting.jsp
  This guide covers what you need to know about exporting, including international market research, export planning, marketing, finances, logistics and legal aspects.
• Marketing basics
  
  http://www.canadabusiness.ca/eng/89/897/
  Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.
• Country Insights
  
  http://www.intercultures.ca/cil-cai/countryinsights-apercuspays-eng.asp
  Get cultural, demographic and political information on countries you would like to conduct business with.
• Trade shows and missions
  
  http://www.canadabusiness.ca/eng/guide/2118/
  Trade events can be a valuable tool to market your business abroad.
• Canadian Trade Commissioner Service
  
  http://www.canadabusiness.ca/eng/summary/1504/
  Applies to: All of Canada
  Get help selling your products or services to foreign markets.
• BDC Consulting
  
  http://www.canadabusiness.ca/eng/summary/2125/
  Applies to: All of Canada
  Find out how BDC's customized consulting services can help your business at all stages of development.
• Canada Brand International (for the Food and Agriculture Sector)
  
  http://www.canadabusiness.ca/eng/summary/1592/
  Applies to: All of Canada
  You can increase the value of your brand internationally by adding the Canada brand image to your goods.