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Step by Step Guide to Starting a Business

Getting the word out

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If you build it, will they come? Not unless you tell them about it! Once you are ready to launch your new business, you need to get the word out to prospective customers. This involves marketing your business. To be a smart marketer, you must understand your customers and find a way to sell the benefits of your product or service to them.

What is marketing?
Marketing is determining the value of your product or service and communicating this information to people who might buy your product or service. Read this document to find out how.
Developing a Marketing Plan
Your marketing plan is an essential part of your overall business plan. Find out what to include in your plan and how to develop each section.
Promoting and advertising your business
Learn how to use advertising and other promotional techniques effectively.