Step by Step Guide to Starting a Business

Getting the word out

If you build it, will they come? Not unless you tell them about it! Once you are ready to launch your new business, you need to get the word out to prospective customers. This involves marketing your business. To be a smart marketer, you must understand your customers and find a way to sell the benefits of your product or service to them.

• What is marketing?
  
  http://www.canadabusiness.ca/eng/guide/1467/
  Marketing is about determining the value of your product or service and communicating that information to customers. Check out our guide to learn more about marketing.
• Developing a Marketing Plan
  
  http://www.canadabusiness.ca/eng/guide/2533/
  Your marketing plan is an essential part of your overall business plan. Find out what to include in your plan and how to develop each section.
• Promoting and advertising your business
  
  http://www.canadabusiness.ca/eng/89/899/
  Learn how to use advertising and other promotional techniques effectively.