Export marketing strategies 

Planning your marketing strategy will go a long way in helping you reach clients in international markets. Because of factors like cultural and language differences, you may need to make adjustments to your current marketing approach.

Learn more about international marketing in the Step-by-Step Guide to Exporting.

• Step-by-Step Guide to Exporting

  Find out what you need to know about exporting, including international market research, export planning, marketing, finances, logistics and legal aspects.

• Marketing basics

  Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.

• Country Insights

  Get cultural, demographic and political information on countries you would like to conduct business with.

• Trade shows and missions

  Trade events can be a valuable way to market your business abroad.

• Canadian Trade Commissioner Service (TCS)

  Get market and sector-specific information, access to Canadian trade commissioners’ coordinates and list of events through the TCS website.

• BDC Consulting

  Find out how BDC's customized consulting services can help your business at all stages of development.

• Canada Brand

  If you produce, package or market Canadian agri-food, agriculture products, fish, or seafood, you can make your goods stand out by adopting this strategy.