Marketing, advertising and sales regulations 

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Attracting new customers to your business is essential, but you need to follow a few rules. This document provides an overview of the key regulations, permits and licences related to marketing, advertising and sales.

On this page:

Advertising and promotion

When advertising the benefits of your product, you must be truthful. You may not make claims or use promotional techniques that are false or misleading.

  • Misleading advertising and labelling

    Learn more about advertising and labelling practices that are considered to be misleading so that you can avoid using them.

  • Food advertising requirements

    If you advertise food products, you need to be aware of requirements related to advertising, such as labelling and the use of endorsements.

  • Information for restauranteurs and food service operators

    If you own or operate a restaurant, you need to ensure that any claim you make about the food you are selling is accurate. Find out more.

  • Overview of health product advertising

    You may only advertise drug and health products that have been approved for sale in Canada and your advertisement must be approved before it is made public. Find out more.

  • Promotional contests

    If you are running a contest for promotional purposes, find out what information you must provide to potential participants.

  • Promotional contests (Quebec) in French only
    Applies only to: Québec

    Find out about the regulations and procedures for holding a promotional contest for profit where the total value of the prizes to be awarded exceeds $100.

  • Mass marketing fraud

    Whether you are marketing your products by phone, mail, or online, you need to ensure that your message is not misleading, deceptive or untruthful.

  • Fight spam: How to protect your business or organization

    To safeguard your business against spam and other electronic threats, use these tips to protect your computer, your networks and your email.

Sales and customer service regulations

Good customer service is important to the success of every business. To ensure that all customers are treated fairly, your business may need to comply with certain regulations or standards related to sales and customer service.

  • Making Ontario Accessible
    Applies only to: Ontario

    Find out what you need to do to make your business or workplace accessible for people with disabilities.

Banned and restricted products

There are some products that you cannot sell in Canada. In addition, there are other products that have specific:

  • Restrictions with regards to banned or dangerous ingredients
  • Mandatory safety requirements
  • Voluntary standards
  • Required licences or product approvals

If you are manufacturing, importing or selling these products, you must be aware of the related regulations, standards and guidelines.

Product labelling

The label you put on your product is an important way of communicating the value of your product to potential customers. You can use the label to sell the benefits of your product to your customers, but you must follow a few rules about labelling when you do so. The rules are more restrictive for some types of products than others, and you should research the labelling requirements for your product carefully before finalizing your label.

Anti-competitive and fraudulent practices

You must be careful not to engage in business practices that could unfairly reduce competition in your industry.

Weighing and measuring products

If you weigh or measure products that you sell, you need to ensure that you are using approved equipment and that your measuring devices are accurate.

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