Marketing and sales 

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You put your heart and soul into your company because you love what you do. Your efforts should be rewarded in the form of profit.

How well you market your business and interact with your customers can vastly influence your success. Whether you're starting a new business venture or revisiting your existing marketing strategy, this section covers marketing from the ground up. You'll find information and resources that will help place your products and services at the forefront of your current and future customers' minds.

The Marketing Basics section will provide you with a nuts-and-bolts overview of marketing, covering topics such as:

  • Branding
  • Online marketing
  • Marketing on a budget

If you're looking for marketing resources, the sections Promoting and advertising your business and Sales and customer relationship management offer a number of assets that may be helpful to you, including:

  • Public and media relations
  • Negotiations
  • E-business
  • Sales techniques
  • Direct mail marketing
  • Trade show marketing

If you're interested in marketing your products or services to a federal, provincial, territorial or foreign government, the Selling to governments section will help get you started, while the Marketing regulations and standards section will provide you with the rules, regulations, permits and licences related to marketing and sales that you will need to know along the way.