Tourism toolkits 

Canadian Tourism Commission, Government of Canada

Use these free toolkits to turn your tourism product into an experience that will attract business:

  • Experiences Toolkit — Learn how to create, market and deliver a memorable experience
  • Brand Toolkit — Understand how to create and use evocative images and incorporate the brand into your marketing
  • Explorer Quotient™ Toolkit — Download guides to help you market to a variety of travellers

Visit the online Brand Canada Library for access to photos, videos and logos.

You can also obtain professional marketing advice, for a fee, from the Canadian Tourism Commission.