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Bootstrap : voyez grand, commencez petit (le démarrage sans aide de l'extérieur)

le 24 Octobre 2011 - Balises : Entrepreneuriat, Financement, Démarrage

Istock 000000696474xsmallVous avez un projet d'affaires génial. Toutefois, votre budget est serré. Que faire? Envisagez le démarrage sans aide de l'extérieur, méthode connue sous le nom de bootstrap, une stratégie qui vise la réduction des coûts afin de libérer des fonds d'exploitation.

Le terme bootstrap provient d'une notion qui consiste à « améliorer sa situation par ses propres moyens », c'est-à-dire réaliser quelque chose sans aide de l'extérieur. En affaires, cela signifie lancer une entreprise en ayant recours à l'épargne personnelle, à une saine gestion de l'encaisse et en faisant des économies de bouts de chandelle.

Durant la phase de démarrage, générer des mouvements de trésorerie devrait être votre centre d'intérêt. Il est important de réaliser des ventes, mais n'oubliez pas de limiter vos dépenses : l'achat d'une jolie chaise de designer pour votre bureau est-il le meilleur moyen de dépenser des fonds limités, ou cet achat peut-il attendre? Il peut être tentant de se lancer dans une frénésie dépensière lorsque l'argent commence à rentrer, mais le réinvestissement des profits dans l'entreprise servira à paver la voie vers la réussite à long terme.

Les cinq conseils qui suivent peuvent vous aider à y arriver, avec un budget restreint :

1. Recherchez de la publicité gratuite. Présentez votre histoire ou votre opinion d'expert aux médias locaux et examinez les avantages du marketing sur les médias sociaux.

2. Faites du troc avec d'autres entreprises. Offrez vos produits ou services en échange de quelque chose dont vous avez besoin. Par exemple, vous pourriez assurer les services de restauration pour un événement en échange de services de tenue des comptes.

3. Payez vos fournisseurs à temps. Tisser de bonnes relations avec vos fournisseurs peut vous aider à obtenir des délais de paiement, à débloquer de l'argent et à établir une bonne cote de crédit.

4. Travaillez à partir de votre domicile ou partagez un bureau. Vous ne pouvez pas vous permettre un loyer qui coûte cher? Réduisez vos coûts indirects jusqu'à ce que vous puissiez vous permettre d'agrandir votre entreprise.

5. Pesez les « pour» et les « contre » de la location au lieu de l'achat. Il se peut que la location coûte plus cher à long terme, mais elle présente l'avantage de libérer des liquidités durant le stade du démarrage. Notre calculatrice location ou achat peut vous aider à comparer les coûts.

Ne vous découragez pas si vous n'êtes pas en mesure de lancer votre entreprise avec l'envergure que vous souhaitez; la croissance prend du temps, mais une clientèle solide ainsi qu'une trésorerie positive peuvent réunir les conditions propices au succès à venir.

Visitez la page 7 conseils pour bien gérer votre trésorerie sur le site de la BDC pour obtenir des renseignements pour savoir comment accroître vos recettes.

Commentaires

Bonjour,
J’ai une idée de production de produits de soins corporels mais je ne dispose pas assez de sous. Comme biochimiste j’ai fait mes propre formulations de mes produits que je peux fabriquer moi même. Donc votre Bootstrap vient de me donner du courage pour que je continue ma lancé afin d’atteindre mes objectifs. Merci,

Aminata

Par Aminata le 24 Octobre 2011

Hi,

Want to start an Ayurveda Beauty Center, to sell our products and services ...

Par Kakuly le 1 Novembre 2011

Hi Kakuly,

Our Starting a Business section has information that will help you plan for a successful start to your journey as an entrepreneur.

One of the best courses of action you can take is to develop a solid business plan. This helps set the foundation for all of your business decisions moving forward. Our Business Planning section can help you get started.

Another key consideration is financing. In our Grants and Finances section, you can search for financing programs offered by governments by selecting parameters such as your industry, your location, your demographic group and/or the reason you are looking for financing.

You may also want to contact the Canada Business service centre in your province or territory or call toll free 1-888-576-4444 (TTY 1-800-457-8466)

Good luck with your beauty centre!

Par Entreprises Canada le 3 Novembre 2011

Hi I am 17 and I want to start a business part time after school. But I don’t know if I can go to a bank. I have a business Plan I did in school and I have customers but I haven’t registered my business for real yet are their programs for me?

Par Alex le 4 Novembre 2011

Hi Alex,

Our blog post on Opportunities for Young Entrepreneurs can give you information about opportunities for young entrepreneurs like yourself. Our Financing section lists financing programs that you may be eligible for.

You may also want to contact the Canadian Youth Business Foundation to find out about their youth programs and support services.

Our guide to Registering your business will give you information about the steps you need to take to register your business.

Best of luck with your business, Alex!

Par Entreprises Canada le 4 Novembre 2011

HiI want to start a private forensic DNA lab in Ontario. I am a scientist and don;t know nothing about doing business but I want to do it. Any suggestion/help will contribute towards my determination. Thank you

Par Azad le 5 Novembre 2011

Hello Azad,

Our Starting a Business section and the Business Start-Up Info-Guide have information that will help you plan for a successful start to your journey as an entrepreneur.

One of the best courses of action you can take is to develop a solid business plan. This helps set the foundation for all of your business decisions moving forward. Our Business Planning section can help you get started.

Depending on the types of products and services you intend to offer to there may be specific licences or permits that will affect your business. To search for Ontario licenses and permits that will apply to a forensic lab, you can visit the ServiceOntario website and use the online search tool BizPaL

You may also be interested in accreditation and certification for your lab and staff. You can contact the Canadian Society of Forensic Science (CSFS)</a>, the Canadian Association for Laboratory Accreditation Inc. (CALA) and/or the <a href=“http://www.cmlto.com/index.php?opti>College of Medical Laboratory Technologists of Ontario (CMLTO)</a> for more information on their services and requirements.

You may also want to <a href=“http://www.canadabusiness.ca/eng/page/contact/”>contact> Canada Business Ontario or call toll free 1-888-576-4444 (TTY 1-800-457-8466) for more information on starting a business in Ontario

Best of luck with your business!

Par Entreprises Canada le 8 Novembre 2011

I have some savings to start my business but will the goverent help me get going with financing or a loan?

Par Scott le 10 Novembre 2011

Hi Scott,

There are a number of resources you can look into for financing.

Our Grants and Finances section is an excellent place to start your search. Within this section, you can view or search financing programs offered by governments by selecting parameters such as your industry, your location, your demographic group and/or the reason you are looking for financing. The section also links to some community-based and private sector financing resources.

Our Steps to growth capital guide is designed to help you develop the plan, the materials and the confidence to go after equity financing.

Keep in mind that most lenders will want to see a well-prepared business plan in advance of providing financial assistance. Consult our Business Planning section for more information on how to capture the essence of your business.

If you are still having difficulty finding business financing that is right for you, contact the Canada Business service centre in your region for further assistance.

Good luck with your new business!

Par Entreprises Canada le 10 Novembre 2011

Hello,
I used the Bootstrap approach in starting my own small business, a dog grooming business.
I used savings for start up capital and kept an accurate record of all expenditures. When I started getting customers I used a formula of one third the income to pay down start-up cost, one third for operating capital and one third to pay myself. Even though I am only in the second month of business all is going well and I plan on having the start-up capital paid off in less than six months. After that I will go to a 50-50 principal of half to pay me and the other half for supplies and operation cost.
Of course I did all my market research and business plan before launching the business. This takes a couple of months with no income but doing this first, I believe, will help with your operation becoming a success.
By struggling a bit in the beginning you will develop more drive and character to succeed as opposed to having everything given to you.
Hope this helps others achieve their dreams!!!
Paul

Par Paul le 7 Janvier 2012

I am looking to start a buisness in romantic settings for couples. I have a very strong sense of business but not a big creative side. Any advice on finding a business partners?

Par Patricia le 26 Janvier 2012

Hi Patricia,

Attending trade shows and networking events can be a good way to connect with people in your industry who may be interested in becoming business partners, or who may be able to introduce you to someone in their network.

Searching the Canadian Company Capabilities database for companies that are similar to yours is another way to connect with potential business partners.

Best of luck starting your business!

Par Entreprises Canada le 31 Janvier 2012

I want to start a legal services business in a small southern Ontario town. Funds are tight as is office space and I am wondering what kind of assistance is available to me, as I am over 50.

Par Lynn le 28 Mars 2012

Hello Lynn,

Thank you for your comment. There are government loan programs that may be of interest to you, including the Canada Small Business Financing Program and the Community Futures Program.

Our Grants and Finances section is an excellent place to start looking for financing. In this section, you can browse or search financing programs offered by various levels of government by selecting criteria such as your industry, location, demographic group and the purpose of financing. This section also links to some community-based and private sector financing resources. Most lenders will want to see a well-prepared business plan before providing financial assistance. Consult our Business Planning section for more information on how to write a successful business plan. 

For more information on starting or growing your business, contact the Canada Business service centre in your province or territory or call toll free 1-888-576-4444 (TTY 1-800-457-8466).

Good luck with your plans.

Par Entreprises Canada le 30 Mars 2012

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