Medium blue

#1b00a9

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

This is Medium blue, a vivid blue at 250 degrees. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #1b00a9, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#1b00a9
RGB27, 0, 169
HSL250, 100%, 33%
HSV250, 100%, 66%
CMYK84%, 100%, 0%, 34%
Lab20.43, 58.51, -77.67
XYZ7.61, 3.1, 37.73
Decimal1769641
Web safe#330099
Pantone2738 C
Pantone2738 CHex#1b00a9Rgb27 0 169Cmyk84 100 0 34Lab20 59 -78Darker#0a003dDeep#100066Lighter#2f0ce4

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 84, 100, 0, 34.

The same color needs a different cmyk build depending on the paper. Here is #1b00a9 on both.

Coated stockgloss or silk, C
84 100 0 34
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
81 96 4 40
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium blue in css

Copy #1b00a9 straight into your stylesheet.

.background { background-color: #1b00a9; }
.text { color: #1b00a9; }
.border { border: 2px solid #1b00a9; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #1b00a9 against black and white text, measured to the WCAG standard.

Textwhite text on this color
12.97:1
AApass · AA largepass · AAApass
Textblack text on this color
1.62:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #1b00a9 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #1b00a9 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #1b00a9 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #1b00a9 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.