Purple

#4e194d

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple sits in the pink band, dark and soft. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Purple color values

Every conversion for #4e194d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#4e194d
RGB78, 25, 77
HSL301, 51%, 20%
HSV301, 68%, 31%
CMYK0%, 68%, 1%, 69%
Lab19.44, 32.45, -20.21
XYZ4.83, 2.85, 7.32
Decimal5118285
Web safe#660066
Pantone525 C
Pantone525 CHex#4e194dRgb78 25 77Cmyk0 68 1 69Lab19 32 -20Darker#2e0f2eDeep#4d194cLighter#802f7e

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

It runs deep in print, so a rich black build underneath keeps it from looking flat. The cmyk build is 0, 68, 1, 69.

The same color needs a different cmyk build depending on the paper. Here is #4e194d on both.

Coated stockgloss or silk, C
0 68 1 69
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 67 5 75
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Purple in css

Copy #4e194d straight into your stylesheet.

.background { background-color: #4e194d; }
.text { color: #4e194d; }
.border { border: 2px solid #4e194d; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #4e194d against black and white text, measured to the WCAG standard.

Textwhite text on this color
13.37:1
AApass · AA largepass · AAApass
Textblack text on this color
1.57:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #4e194d against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #4e194d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #4e194d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #4e194d are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.