Purple

#735d8c

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a muted purple at 268 degrees. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Purple color values

Every conversion for #735d8c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#735d8c
RGB115, 93, 140
HSL268, 20%, 46%
HSV268, 34%, 55%
CMYK18%, 34%, 0%, 45%
Lab43.31, 18.8, -22.71
XYZ15.72, 13.37, 26.56
Decimal7560588
Web safe#666699
Pantone667 C
Pantone667 CHex#735d8cRgb115 93 140Cmyk18 34 0 45Lab43 19 -23Darker#2d2436Deep#504161Lighter#9786ab

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 18, 34, 0, 45.

The same color needs a different cmyk build depending on the paper. Here is #735d8c on both.

Coated stockgloss or silk, C
18 34 0 45
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
21 35 4 51
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Purple in css

Copy #735d8c straight into your stylesheet.

.background { background-color: #735d8c; }
.text { color: #735d8c; }
.border { border: 2px solid #735d8c; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #735d8c against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.72:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.67:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #735d8c against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #735d8c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #735d8c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #735d8c come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.