Blue

#7878a2

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads balanced. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #7878a2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7878a2

RGB120, 120, 162

HSL240, 18%, 55%

HSV240, 26%, 64%

CMYK26%, 26%, 0%, 36%

Lab51.88, 9.62, -22.47

XYZ20.98, 20.03, 36.94

Decimal7895202

Web safe#666699

Pantone272 C

Shades of blue

#696998 #5f5f89 #54547a #4a4a6b #40405d #35354e #2b2b3f #212130 #171721 #0c0c12

Tints of blue

#8484ab #9191b3 #9d9dbc #aaaac4 #b6b6cd #c3c3d5 #cfcfde #dcdce7 #e8e8ef #f4f4f8

Colors that go with blue

Complementary#a2a278 Analogous#788da2 Analogous#8d78a2 Triadic#a27878 Triadic#78a278 Split complementary#a28d78 Split complementary#8da278

Blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 26, 26, 0, 36.

The same color needs a different cmyk build depending on the paper. Here is #7878a2 on both.

Coated stockgloss or silk, C

26 26 0 36

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

28 28 4 42

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #7878a2 straight into your stylesheet.

.background { background-color: #7878a2; }
.text { color: #7878a2; }
.border { border: 2px solid #7878a2; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #7878a2 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #7878a2 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #7878a2 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #7878a2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #7878a2 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.