Medium purple

#908dbf

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

Medium purple is a mid blue that reads grounded. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium purple color values

Every conversion for #908dbf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#908dbf

RGB144, 141, 191

HSL244, 28%, 65%

HSV244, 26%, 75%

CMYK25%, 26%, 0%, 25%

Lab60.55, 12.09, -25.57

XYZ30.43, 28.74, 53.23

Decimal9473471

Web safe#9999cc

Pantone271 C

Shades of medium purple

#7d7ab4 #6a66a9 #5b579b #504c87 #444174 #393661 #2e2c4e #22213a #171627 #0c0b14

Tints of medium purple

#9a97c5 #a4a2cb #aeacd0 #b8b6d6 #c2c0dc #cccbe2 #d6d5e7 #e0dfed #eae9f3 #f4f4f9

Colors that go with medium purple

Complementary#bcbf8d Analogous#8da3bf Analogous#a98dbf Triadic#bf908d Triadic#8dbf90 Split complementary#bfa98d Split complementary#a3bf8d

Medium purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 25, 26, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #908dbf on both.

Coated stockgloss or silk, C

25 26 0 25

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

27 28 4 31

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium purple in css

Copy #908dbf straight into your stylesheet.

.background { background-color: #908dbf; }
.text { color: #908dbf; }
.border { border: 2px solid #908dbf; }

How medium purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium purple and accessibility

Contrast ratios for #908dbf against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #908dbf against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #908dbf sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #908dbf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #908dbf come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.