Blue

#9694a6

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads balanced. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #9694a6, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9694a6

RGB150, 148, 166

HSL247, 9%, 62%

HSV247, 11%, 65%

CMYK10%, 11%, 0%, 35%

Lab62.01, 4.36, -9.17

XYZ30.05, 30.42, 40.36

Decimal9868454

Web safe#999999

Pantone535 C

Shades of blue

#878599 #78758c #6a687d #5d5b6e #504e5e #43414f #36353f #292830 #1b1b20 #0e0e11

Tints of blue

#a09eae #a9a7b6 #b3b1be #bcbbc6 #c6c5ce #cfced7 #d9d8df #e2e2e7 #ececef #f5f5f7

Colors that go with blue

Complementary#a4a694 Analogous#949ba6 Analogous#9f94a6 Triadic#a69694 Triadic#94a696 Split complementary#a69f94 Split complementary#9ba694

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 10, 11, 0, 35.

The same color needs a different cmyk build depending on the paper. Here is #9694a6 on both.

Coated stockgloss or silk, C

10 11 0 35

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

13 14 4 41

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #9694a6 straight into your stylesheet.

.background { background-color: #9694a6; }
.text { color: #9694a6; }
.border { border: 2px solid #9694a6; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #9694a6 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #9694a6 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #9694a6 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #9694a6 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #9694a6 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.