Brown

#976d64

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a muted red sitting at 11 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #976d64, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#976d64
RGB151, 109, 100
HSL11, 20%, 49%
HSV11, 34%, 59%
CMYK0%, 28%, 34%, 41%
Lab50.02, 15.43, 11.62
XYZ20.53, 18.44, 14.53
Decimal9923940
Web safe#996666
Pantone437 C
Pantone437 CHex#976d64Rgb151 109 100Cmyk0 28 34 41Lab50 15 12Darker#412f2bDeep#6c4e48Lighter#b29690

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 28, 34, 41.

The same color needs a different cmyk build depending on the paper. Here is #976d64 on both.

Coated stockgloss or silk, C
0 28 34 41
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 30 35 47
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #976d64 straight into your stylesheet.

.background { background-color: #976d64; }
.text { color: #976d64; }
.border { border: 2px solid #976d64; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #976d64 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.48:1
AAfail · AA largepass · AAAfail
Textblack text on this color
4.69:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #976d64 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #976d64 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #976d64 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #976d64 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.