Brown

#a23944

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a deep red that reads rich. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #a23944, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a23944
RGB162, 57, 68
HSL354, 48%, 43%
HSV354, 65%, 64%
CMYK0%, 65%, 58%, 36%
Lab39.62, 44.19, 17.02
XYZ17.41, 11.02, 6.68
Decimal10631492
Web safe#993333
Pantone201 C
Pantone201 CHex#a23944Rgb162 57 68Cmyk0 65 58 36Lab40 44 17Darker#381418Deep#6d262eLighter#c1626c

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 65, 58, 36.

The same color needs a different cmyk build depending on the paper. Here is #a23944 on both.

Coated stockgloss or silk, C
0 65 58 36
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 64 57 42
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #a23944 straight into your stylesheet.

.background { background-color: #a23944; }
.text { color: #a23944; }
.border { border: 2px solid #a23944; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #a23944 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.55:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.20:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #a23944 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #a23944 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #a23944 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #a23944 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.