Brown

#a31321

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a strong red sitting at 354 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #a31321, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a31321
RGB163, 19, 33
HSL354, 79%, 36%
HSV354, 88%, 64%
CMYK0%, 88%, 80%, 36%
Lab34.73, 55.18, 32.74
XYZ15.61, 8.36, 2.23
Decimal10687265
Web safe#990033
Pantone704 C
Pantone704 CHex#a31321Rgb163 19 33Cmyk0 88 80 36Lab35 55 33Darker#37060bDeep#630c14Lighter#d92436

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 88, 80, 36.

The same color needs a different cmyk build depending on the paper. Here is #a31321 on both.

Coated stockgloss or silk, C
0 88 80 36
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 85 78 42
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #a31321 straight into your stylesheet.

.background { background-color: #a31321; }
.text { color: #a31321; }
.border { border: 2px solid #a31321; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #a31321 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.86:1
AApass · AA largepass · AAApass
Textblack text on this color
2.67:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #a31321 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #a31321 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #a31321 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #a31321 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.