Blue

#a397ca

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and soft. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #a397ca, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a397ca
RGB163, 151, 202
HSL254, 32%, 69%
HSV254, 25%, 79%
CMYK19%, 25%, 0%, 21%
Lab65.11, 14.92, -24.61
XYZ36.83, 34.18, 60.53
Decimal10721226
Web safe#9999cc
Pantone271 C
Pantone271 CHex#a397caRgb163 151 202Cmyk19 25 0 21Lab65 15 -25Darker#57478bDeep#7968b2Lighter#cec8e1

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 19, 25, 0, 21.

The same color needs a different cmyk build depending on the paper. Here is #a397ca on both.

Coated stockgloss or silk, C
19 25 0 21
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
21 27 4 27
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #a397ca straight into your stylesheet.

.background { background-color: #a397ca; }
.text { color: #a397ca; }
.border { border: 2px solid #a397ca; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #a397ca against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.68:1
AAfail · AA largefail · AAAfail
Textblack text on this color
7.84:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #a397ca against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #a397ca sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #a397ca and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #a397ca are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.