Brown

#aa2d3f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, deep and strong. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #aa2d3f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa2d3f
RGB170, 45, 63
HSL351, 58%, 42%
HSV351, 74%, 67%
CMYK0%, 74%, 63%, 33%
Lab39.21, 51.34, 19.88
XYZ18.41, 10.78, 5.81
Decimal11152703
Web safe#993333
Pantone201 C
Pantone201 CHex#aa2d3fRgb170 45 63Cmyk0 74 63 33Lab39 51 20Darker#390f15Deep#721e2aLighter#ca5566

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 74, 63, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa2d3f on both.

Coated stockgloss or silk, C
0 74 63 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 72 62 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #aa2d3f straight into your stylesheet.

.background { background-color: #aa2d3f; }
.text { color: #aa2d3f; }
.border { border: 2px solid #aa2d3f; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #aa2d3f against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.65:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.16:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #aa2d3f against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #aa2d3f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #aa2d3f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #aa2d3f come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.