Indian red

#ab5d4e

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a soft red sitting at 10 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #ab5d4e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab5d4e
RGB171, 93, 78
HSL10, 37%, 49%
HSV10, 54%, 67%
CMYK0%, 46%, 54%, 33%
Lab48.31, 30.2, 22.69
XYZ22.08, 17.04, 9.33
Decimal11230542
Web safe#996666
Pantone4995 C
Pantone4995 CHex#ab5d4eRgb171 93 78Cmyk0 46 54 33Lab48 30 23Darker#492821Deep#7a4238Lighter#c08b80

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 46, 54, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab5d4e on both.

Coated stockgloss or silk, C
0 46 54 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 46 54 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #ab5d4e straight into your stylesheet.

.background { background-color: #ab5d4e; }
.text { color: #ab5d4e; }
.border { border: 2px solid #ab5d4e; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #ab5d4e against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.76:1
AApass · AA largepass · AAAfail
Textblack text on this color
4.41:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #ab5d4e against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #ab5d4e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #ab5d4e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ab5d4e are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.