Indian red

#ab6a69

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a muted red sitting at 1 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #ab6a69, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab6a69
RGB171, 106, 105
HSL1, 28%, 54%
HSV1, 39%, 67%
CMYK0%, 38%, 39%, 33%
Lab51.82, 25.87, 11.55
XYZ24.5, 19.99, 15.93
Decimal11233897
Web safe#996666
Pantone4995 C
Pantone4995 CHex#ab6a69Rgb171 106 105Cmyk0 38 39 33Lab52 26 12Darker#553030Deep#834a49Lighter#c29a99

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 38, 39, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab6a69 on both.

Coated stockgloss or silk, C
0 38 39 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 39 40 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #ab6a69 straight into your stylesheet.

.background { background-color: #ab6a69; }
.text { color: #ab6a69; }
.border { border: 2px solid #ab6a69; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #ab6a69 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.20:1
AAfail · AA largepass · AAAfail
Textblack text on this color
5.00:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #ab6a69 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #ab6a69 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #ab6a69 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ab6a69 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.