Medium violet red

#ac4e7d

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

This is Medium violet red, a soft pink at 330 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Medium violet red color values

Every conversion for #ac4e7d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac4e7d
RGB172, 78, 125
HSL330, 38%, 49%
HSV330, 55%, 67%
CMYK0%, 55%, 27%, 33%
Lab46.58, 43.81, -8.02
XYZ23.44, 15.7, 21.2
Decimal11292285
Web safe#996666
Pantone682 C
Pantone682 CHex#ac4e7dRgb172 78 125Cmyk0 55 27 33Lab47 44 -8Darker#4a2136Deep#7b3859Lighter#c181a1

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 55, 27, 33.

The same color needs a different cmyk build depending on the paper. Here is #ac4e7d on both.

Coated stockgloss or silk, C
0 55 27 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 55 29 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium violet red in css

Copy #ac4e7d straight into your stylesheet.

.background { background-color: #ac4e7d; }
.text { color: #ac4e7d; }
.border { border: 2px solid #ac4e7d; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #ac4e7d against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.07:1
AApass · AA largepass · AAAfail
Textblack text on this color
4.14:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #ac4e7d against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #ac4e7d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #ac4e7d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ac4e7d is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.