Indian red

#ae4c4e

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a soft red sitting at 359 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #ae4c4e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae4c4e
RGB174, 76, 78
HSL359, 39%, 49%
HSV359, 56%, 68%
CMYK0%, 56%, 55%, 32%
Lab45.24, 40.26, 18.73
XYZ21.42, 14.72, 8.92
Decimal11422798
Web safe#993366
Pantone703 C
Pantone703 CHex#ae4c4eRgb174 76 78Cmyk0 56 55 32Lab45 40 19Darker#4b2121Deep#7c3638Lighter#c27f81

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 56, 55, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae4c4e on both.

Coated stockgloss or silk, C
0 56 55 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 56 55 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #ae4c4e straight into your stylesheet.

.background { background-color: #ae4c4e; }
.text { color: #ae4c4e; }
.border { border: 2px solid #ae4c4e; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #ae4c4e against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.33:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.94:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #ae4c4e against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #ae4c4e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #ae4c4e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ae4c4e come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.