Red

#d64a29

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #d64a29, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d64a29
RGB214, 74, 41
HSL11, 68%, 50%
HSV11, 81%, 84%
CMYK0%, 65%, 81%, 16%
Lab51.1, 53.4, 47.99
XYZ30.58, 19.35, 4.22
Decimal14043689
Web safe#cc3333
Pantone179 C
Pantone179 CHex#d64a29Rgb214 74 41Cmyk0 65 81 16Lab51 53 48Darker#5e2112Deep#9a351eLighter#db816b

Shades of red

Tints of red

Colors that go with red

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 65, 81, 16.

The same color needs a different cmyk build depending on the paper. Here is #d64a29 on both.

Coated stockgloss or silk, C
0 65 81 16
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 64 79 22
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #d64a29 straight into your stylesheet.

.background { background-color: #d64a29; }
.text { color: #d64a29; }
.border { border: 2px solid #d64a29; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #d64a29 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.31:1
AAfail · AA largepass · AAAfail
Textblack text on this color
4.87:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #d64a29 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d64a29 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d64a29 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d64a29 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.