Plum

#e1c2ff

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a vivid purple at 270 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #e1c2ff, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e1c2ff
RGB225, 194, 255
HSL270, 100%, 88%
HSV270, 24%, 100%
CMYK12%, 24%, 0%, 0%
Lab82.81, 22.13, -25.92
XYZ68.39, 61.81, 102.93
Decimal14795519
Web safe#ccccff
Pantone264 C
Pantone264 CHex#e1c2ffRgb225 194 255Cmyk12 24 0 0Lab83 22 -26Darker#9b33ffDeep#be7bffLighter#f0e2fd

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It is pale enough that on uncoated stock it can read even lighter than on screen. The cmyk build is 12, 24, 0, 0.

The same color needs a different cmyk build depending on the paper. Here is #e1c2ff on both.

Coated stockgloss or silk, C
12 24 0 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
15 26 4 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #e1c2ff straight into your stylesheet.

.background { background-color: #e1c2ff; }
.text { color: #e1c2ff; }
.border { border: 2px solid #e1c2ff; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #e1c2ff against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.57:1
AAfail · AA largefail · AAAfail
Textblack text on this color
13.36:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #e1c2ff against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #e1c2ff sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #e1c2ff and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e1c2ff is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.