Tomato

#e96a49

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Tomato color values

Every conversion for #e96a49, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e96a49

RGB233, 106, 73

HSL12, 78%, 60%

HSV12, 69%, 91%

CMYK0%, 55%, 69%, 9%

Lab59.99, 47.03, 41.93

XYZ39.96, 28.11, 9.62

Decimal15297097

Web safe#ff6633

Pantone171 C

Shades of tomato

#e65630 #e0441b #c73c18 #af3515 #962d12 #7e260f #651f0c #4c1709 #341006 #1b0803

Tints of tomato

#eb785a #ed856a #ef937b #f1a08b #f3ae9c #f5bcad #f7c9bd #f9d7ce #fbe4de #fdf2ef

Colors that go with tomato

Complementary#49c8e9 Analogous#e94978 Analogous#e9ba49 Triadic#49e96a Triadic#6a49e9 Split complementary#49e9ba Split complementary#4978e9

Tomato in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 55, 69, 9.

The same color needs a different cmyk build depending on the paper. Here is #e96a49 on both.

Coated stockgloss or silk, C

0 55 69 9

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 55 67 15

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Tomato in css

Copy #e96a49 straight into your stylesheet.

.background { background-color: #e96a49; }
.text { color: #e96a49; }
.border { border: 2px solid #e96a49; }

How tomato looks on light and dark

Sample text on black

Sample text on white

Text on this color

Tomato and accessibility

Contrast ratios for #e96a49 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e96a49 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #e96a49 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #e96a49 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e96a49 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.