Red

#ea0010

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #ea0010, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ea0010
RGB234, 0, 16
HSL356, 100%, 46%
HSV356, 100%, 92%
CMYK0%, 100%, 93%, 8%
Lab48.92, 75.19, 58.46
XYZ34.03, 17.53, 2.08
Decimal15335440
Web safe#ff0000
Pantone485 C
Pantone485 CHex#ea0010Rgb234 0 16Cmyk0 100 93 8Lab49 75 58Darker#5b0006Deep#a3000bLighter#f53d49

Shades of red

Tints of red

Colors that go with red

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 100, 93, 8.

The same color needs a different cmyk build depending on the paper. Here is #ea0010 on both.

Coated stockgloss or silk, C
0 100 93 8
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 96 90 14
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #ea0010 straight into your stylesheet.

.background { background-color: #ea0010; }
.text { color: #ea0010; }
.border { border: 2px solid #ea0010; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #ea0010 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.66:1
AApass · AA largepass · AAAfail
Textblack text on this color
4.51:1
AApass · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #ea0010 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #ea0010 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #ea0010 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ea0010 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.