Red

#f40021

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and vivid. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #f40021, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#f40021

RGB244, 0, 33

HSL352, 100%, 48%

HSV352, 100%, 96%

CMYK0%, 100%, 86%, 4%

Lab51.09, 77.83, 54.0

XYZ37.58, 19.34, 3.19

Decimal15990817

Web safe#ff0033

Pantone1788 C

Shades of red

#df001e #c9001b #b40018 #9f0015 #890013 #740010 #5f000d #49000a #340007 #1f0004

Tints of red

#ff0e2e #ff2744 #ff3f59 #ff586f #ff7184 #ff8a9a #ffa3af #ffbcc5 #ffd4da #ffedf0

Colors that go with red

Complementary#00f4d3 Analogous#f4009b Analogous#f45900 Triadic#21f400 Triadic#0021f4 Split complementary#00f459 Split complementary#009bf4

Red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 100, 86, 4.

The same color needs a different cmyk build depending on the paper. Here is #f40021 on both.

Coated stockgloss or silk, C

0 100 86 4

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 96 83 10

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #f40021 straight into your stylesheet.

.background { background-color: #f40021; }
.text { color: #f40021; }
.border { border: 2px solid #f40021; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #f40021 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #f40021 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #f40021 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #f40021 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #f40021 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.