Tomato

#ff4e4a

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Tomato color values

Every conversion for #ff4e4a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ff4e4a
RGB255, 78, 74
HSL1, 100%, 65%
HSV1, 71%, 100%
CMYK0%, 69%, 71%, 0%
Lab59.16, 66.3, 41.36
XYZ45.2, 27.2, 9.35
Decimal16731722
Web safe#ff6633
Pantone805 C
Pantone805 CHex#ff4e4aRgb255 78 74Cmyk0 69 71 0Lab59 66 41Darker#ba0400Deep#ff0803Lighter#fa9997

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 69, 71, 0.

The same color needs a different cmyk build depending on the paper. Here is #ff4e4a on both.

Coated stockgloss or silk, C
0 69 71 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 67 69 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Tomato in css

Copy #ff4e4a straight into your stylesheet.

.background { background-color: #ff4e4a; }
.text { color: #ff4e4a; }
.border { border: 2px solid #ff4e4a; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #ff4e4a against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.26:1
AAfail · AA largepass · AAAfail
Textblack text on this color
6.44:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #ff4e4a against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #ff4e4a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #ff4e4a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ff4e4a is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.