Dark red

#470310

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a vivid red sitting at 349 degrees on the wheel. Dark reds this rich suit wine, leather and luxury labels. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #470310, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#470310
RGB71, 3, 16
HSL349, 92%, 15%
HSV349, 96%, 28%
CMYK0%, 96%, 77%, 72%
Lab12.24, 31.32, 12.16
XYZ2.72, 1.44, 0.62
Decimal4653840
Web safe#330000
Pantone504 C
Pantone504 CHex#470310Rgb71 3 16Cmyk0 96 77 72Lab12 31 12Darker#3b020dDeep#470310Lighter#850d24

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

It sits near the bottom of the tone range, where dark colors gain a touch of weight on press. The cmyk build is 0, 96, 77, 72.

The same color needs a different cmyk build depending on the paper. Here is #470310 on both.

Coated stockgloss or silk, C
0 96 77 72
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 92 75 78
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark red in css

Copy #470310 straight into your stylesheet.

.background { background-color: #470310; }
.text { color: #470310; }
.border { border: 2px solid #470310; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #470310 against black and white text, measured to the WCAG standard.

Textwhite text on this color
16.30:1
AApass · AA largepass · AAApass
Textblack text on this color
1.29:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #470310 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #470310 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #470310 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #470310 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.